Thursday, April 9, 2009

What can we learn from "Taken" ?

Liam Neeson's film "Taken" was in the headlines a lot this past year for being one of the most pirated/illegally downloaded movies in the last 3 years. Today, THR reported that the film had a domestic earning of $140 Million to date.

How did this happen? Its a good thing, mind you. How did this happen? Was it the quality of the film? Neeson's uncanny character? The story? The marketing? I hadn't actually seen any TV spots for it, but several articles came my way. Word of mouth played a huge factor, that's for sure.

What do you think caused it?

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