Thursday, September 17, 2009

UPDATE - Social Media: Fad or Revolution?

The Numbers Don’t Lie: Welcome to the Revolution
by Christine McNabb

For those of you that didn’t have time to watch the full video from OTD’s previous post this week, I wanted to highlight some of these amazing stats brought to you by Socialnomics:

96% of Gen Y has joined a social network

Social media has overtaken porn as the #1 activity on the Web.

1 out of 8 couples married in the US last year met via social media.

If Facebook were a country it would be the world’s 4th largest after China, India and then the United States

Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire population of Ireland, Norway and Panama.

YouTube is the 2nd largest search engine in the world.

80% of companies are using LinkedIn as their primary tool to find employees.

If you were paid $1 for every time an article was posted on Wikipedia, you were earn $156.23 per hour.

78% of consumers trust peer recommendations, only 14% trust advertisements.

Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009.

25% of Americans in the past month said they watched a short video on their phone and 35% of book sales on Amazon are for the Kindle.

More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook, DAILY.

Clearly, social media is not the fad or the fun past-time that many thought it was at one point. It has become a deeply embedded part of our lives, more than many of us might even realize, but the numbers don’t lie.

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