The professional online networking service, LinkedIn announced yesterday that it will be integrating its services with the microblogging phenom, Twitter allowing users of both services to sync their tweets and “network updates” on LinkedIn. Users can further share information through a “tweet this” box that will post their LinkedIn updates to Twitter and while on Twitter, users can add the established hashtags of #in or #li to posts in order for their tweets to appear on their LinkedIn profiles. And if that wasn’t integration enough, a new app called Tweets, lets users put their Twitter stream on their LinkedIn profiles.
So what does this mean? According to Allen Blue, LinkedIn cofounder and vice-president of product strategy in a his blog post, the two services go together like peanut butter and chocolate. As discussed in this video, this integration further allows a user to amplify their professional identity and brand by broadcasting their messages via Twitter.
This also means that if you choose to participate in integrations like this, you must continue to “Think before you Tweet” and keep your personal and professional brand top of mind.