Wednesday, April 21, 2010

Kicking Ass? (Part 2)

This past weekend, Kick-Ass barely won the box office crown in a photo finish with How to Train Your Dragon. Since then, people have been throwing a lot of numbers around about how profitable the film will actually end up being. In the past, Millar has been quoted as saying that Vaughn raised around $70 million to make Kick-Ass. In my recent interview with him, the number he used was $40 million. On the flip side, when Lionsgate acquired Kick-Ass last summer, Variety cited speculation that the deal was worth around $45 million. A recent LATimes article stated that Lionsgate “paid $15 million for distribution rights to the independently financed film,” and “spent a little less than $30 million on advertising and prints.” Lionsgate will end up keeping half the gross, while the rest stays with movie exhibitors.

According to MTV, Millar thinks the film is doing just fine. The film costs “$28 million after the U.K. tax breaks, and our U.K. and U.S. gross alone is already at $38 million as of last night.” Millar noted, “We were top Friday, Saturday and Sunday — which is amazing, considering we’re in the middle of a holiday season and up against 3-D competition with an R-rated superhero movie.”

He continued:

No comments:

Post a Comment