If you head on over to iTunes or apple.com/trailers you'll find the company's Ad page for The Brother's Bloom. Aside from the trailer, the first 7 minutes of the film and a mesmerizing scene featuring Rachel Weisz, you can now download the audio commentary for the film, put it on your MP3 player, Zune, iPhone or iPod and bring it with you to the cinema; listening to it with headphones as the movie plays.
I have to hand it to Rian Johnson; he completely lives for new things in film. And, correct me if I'm wrong here, but this is the first "bring your own commentary" to the theatrical release of a film that I'm hearing about. Here's a filmmaker who completely understands that film isn't just an art form, its an experience.
http://www.apple.com/trailers/summit/thebrothersbloom/
edit: i've just been informed that Kevin Smith has done a portable commentary for one of his previous films.
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