Thursday, July 9, 2009

Indiewire's Mid-Year Report: Specialty Box Office Winners & Losers

Since it’s hard to give a run down of everything good and bad in six months worth of box office, here’s a chart of 2009’s twenty highest grossing films tracked by the iW BOT (including films that screened only as an Academy-qualifier in 2008), as of July 5. Hopefully it will help fill in any blanks this article might have missed, and to make more clear just how scarce the “winners” really are:

1. Sunshine Cleaning (Overture Films) - $12,055,108
2. Away We Go (Focus Features) - $6,077,303
3. The Class (Sony Pictures Classics) - $3,766,810
4. The Brothers Bloom (Summit Entertainment) - $3,270,242
5. Two Lovers (Magnolia Pictures) - $3,149,034
6. Sin Nombre (Focus Features) - $2,527,470
7. Easy Virtue (Sony Pictures Classics) - $2,272,691
8. Is Anybody There? (Story Island) - $2,010,237
9. Whatever Works (Sony Pictures Classics) - $1,911,001
10. Rudo y Cursi (Sony Pictures Classics) - $1,781,243
11. Gomorrah (IFC) - $1,579,146
12. Valentino: The Last Emperor (Truly Indie) - $1,533,077
13. Every Little Step (Sony Pictures Classics) - $1,313,372
14. Summer Hours (IFC) - $1,313,372
15. Food, Inc (Magnolia Pictures) - $1,286,693
16. Sugar (Sony Pictures Classics) - $1,063,833
17. Cheri (Miramax) - $1,023,909
18. Moon (Sony Pictures Classics) - $945,279
19. Management (Samuel Goldwyn) - $910,955
20. Tyson (Sony Pictures Classics) - $857,488

It is important to note that these are not ALL the speciality films released out there right now and the unmentioned ones are by no means any less successful, but remember that these are in very limited releases. Some are growing. The marketing for just about all of them has been small, and quite out of the mainstream.

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